https://www.rustyboyer.com/home daily 1.0 2024-06-06 https://www.rustyboyer.com/contact-me daily 0.75 2021-07-28 https://www.rustyboyer.com/resume daily 0.75 2024-06-06 https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/78bd2aaa-6ca6-4f59-a9a9-55ac43b6715c/R_Boyer_Rez2024.png Resume - For a PDF copy of my resume, or if you have any good curry recipes to share, please email rustyboyer@gmail.com. https://www.rustyboyer.com/work daily 0.75 2024-06-20 https://www.rustyboyer.com/work/ibm-promare-mas monthly 0.5 2021-07-29 https://www.rustyboyer.com/work/thermo-fisher-scientific monthly 0.5 2021-07-29 https://www.rustyboyer.com/work/ibm-call-for-code monthly 0.5 2021-07-29 https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627526567432-NSSPBJFBEKWYME8FRL7E/Screen+Shot+2021-07-28+at+9.34.25+PM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627524048467-DT8KKF03L0T7TJ4LM1X2/Screen+Shot+2021-07-28+at+3.21.40+PM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign Concept one blog post mock-up https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627523947791-6HS3SQTYBYGAGLO2YVBL/Screen+Shot+2021-07-28+at+3.21.29+PM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign Concept one social post mock-up https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627568433992-IO1E57PYGTD5SZD8U70N/Screen+Shot+2021-07-29+at+9.20.25+AM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627568903198-JAEFV1G1S7JDZZH1ECT7/Screen+Shot+2021-07-29+at+9.23.58+AM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign Concept two social post mock-up https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627568965532-WE3MNGVKTOJAAPA370B4/Screen+Shot+2021-07-29+at+9.29.06+AM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign Concept two blog post mock-up https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627569696645-T0FBL4WTNOQ4CU3IEBPQ/Screen+Shot+2021-07-29+at+9.41.17+AM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign - Style guide Once the client selected concept two, we were off to the races. We created a short initial run of campaign assets and began crafting a style guide. This guide will help internal designers at IBM create collateral for their ongoing Call for Code work, setting brand guidelines for brand voice, tone, design direction, and more. https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627574958108-SWE2NEXL66JV5HT7JDXK/image-asset.jpeg Work - IBM Call for Code | concepting, social, branding, style guide, campaign Lightly refined concept two manifesto https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/bb822811-605a-474d-899e-de71c9db9944/Screen+Shot+2021-07-29+at+9.52.15+AM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/87965f65-4cad-4db8-8000-91580386dea1/Screen+Shot+2021-07-29+at+11.35.26+AM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/ab4ea36d-21e9-449c-aa7c-7d7b2edef060/Screen+Shot+2021-07-29+at+10.05.57+AM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/225ed50b-1af3-4868-a055-679ce5c0b6c7/Screen+Shot+2021-07-29+at+11.35.12+AM.png Work - IBM Call for Code | concepting, social, branding, style guide, campaign https://www.rustyboyer.com/work/pega-partners monthly 0.5 2021-07-29 https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627404452960-5YKJEOE7FCSA84JS6GRX/Screen%2BShot%2B2021-07-27%2Bat%2B9.36.08%2BAM.jpg Work - Pega Partners | UX/IA, web copy, workshopping Pega Partner program homepage https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/3c7e8435-97ae-494c-b3e8-527da2a8e14a/Specialized_DesktopHD_IA.jpg Work - Pega Partners | UX/IA, web copy, workshopping A Pega specialization page, full scroll https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/f2fec7b2-9154-459a-9048-47d92d28ca86/Screen+Shot+2021-07-27+at+9.55.06+AM.png Work - Pega Partners | UX/IA, web copy, workshopping Pega partner types https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/afceeda2-7cd4-49a9-a58f-72b5460cf5e2/Screen+Shot+2021-07-27+at+9.57.08+AM.png Work - Pega Partners | UX/IA, web copy, workshopping Pega partner distinctions and benefits overviews https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/c5f301bc-4cd7-4b28-ba29-c9eeb6aa8ee6/Screen+Shot+2021-07-27+at+10.04.23+AM.png Work - Pega Partners | UX/IA, web copy, workshopping Pega Solutions partner landing page https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/d234582e-32e5-4d4c-900d-c8d1ce54f4ed/Screen+Shot+2021-07-27+at+11.45.14+AM.png Work - Pega Partners | UX/IA, web copy, workshopping A landing page for new partners https://www.rustyboyer.com/work/aveva-videos monthly 0.5 2021-07-29 https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627584511706-FLPDRZT06W5DA0MR4227/Screen+Shot+2021-07-29+at+1.48.27+PM.png Work - AVEVA | concepting, scriptwriting, video - The script, as it was approved by the client, with midsections tuned to each industry segment. https://www.rustyboyer.com/work/ibm-client-advocacy monthly 0.5 2024-06-20 https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627417765931-72RS6F82W26LE2GVKRUK/Screen+Shot+2021-07-27+at+3.29.20+PM.png Work - IBM Client Advocacy | content strategy, writing, UX, branding, workshopping - Success stories Each IBM Client Advocacy story is best told by the IBMers doing the work. By being vulnerable, funny, and honest, we spotlight the efforts of real people making an impact for clients behind closed doors, via frantic phone calls, and in face-to-face conversations. No polish, just perseverance. https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1627418950263-0S11XNUPBR7G33YYG8XN/Screen+Shot+2021-07-27+at+3.48.18+PM.png Work - IBM Client Advocacy | content strategy, writing, UX, branding, workshopping - A commitment you can hold in your hand Tangible assets like the handbook, which tells the advocacy story from cover to cover, enable sales teams to share something their clients can hold onto, while stickers and postcards let IBMers share their support internally. Beyond digital, we wanted IBM Client Advocacy to feel real. https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/fc6d3a8c-5de3-47c0-b0df-b277737cdda8/Screen+Shot+2021-07-27+at+2.07.51+PM.png Work - IBM Client Advocacy | content strategy, writing, UX, branding, workshopping Client success story social campaign execution examples https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/0a29aef9-0a2a-42dc-bea9-a17f6849e29c/Screen+Shot+2021-07-27+at+3.35.39+PM.png Work - IBM Client Advocacy | content strategy, writing, UX, branding, workshopping The redesigned IBM Client Advocacy landing page https://www.rustyboyer.com/work/samsung-buying-guides monthly 0.5 2024-06-20 https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/35432bf1-f4f4-4c07-91bc-96c6543ac764/LDY_BG_2.png https://www.rustyboyer.com/work/mybespoke-landing-page monthly 0.5 2024-06-20 https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/1c5b473f-3838-473c-89f8-ee77d433a9ee/MYBESPOKE_LP.png Work - MyBespoke Landing Page | content strategy, SEO, writing, UX, workshopping, branding https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/4b75a1f8-d9db-462c-a481-bf61342b9d5b/MYBESPOKE_2.png Work - MyBespoke Landing Page | content strategy, SEO, writing, UX, workshopping, branding https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/7a4d2cfd-83d5-4069-92b2-5ced72a58c5c/MYBESPOKE_3.png Work - MyBespoke Landing Page | content strategy, SEO, writing, UX, workshopping, branding https://www.rustyboyer.com/work/samsung-social-content monthly 0.5 2024-06-20 https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/6238f62a-1155-4e3c-a235-fefeb42b3559/TP_2.png Work - Samsung Social | content strategy, social strategy, writing, concepting It was time to translate bold, chic perspectives into an offer our savvy home design connoisseurs couldn't refuse https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/a4bfba53-5448-4004-ab01-7b91593f642d/TP_3.png Work - Samsung Social | content strategy, social strategy, writing, concepting Four distinct illustrations for the US market each demanded a unique tagline to engage and inspire click-thru to the design tool https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/bd29ed22-2644-4fda-8f7f-2e4d83ac1771/Screenshot+2024-06-20+at+1.50.38%E2%80%AFPM.png Work - Samsung Social | content strategy, social strategy, writing, concepting Overarching messaging really tied the room together — and synthesized a campaign lexicon across channels https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/2aad6e66-9016-44c3-aec6-58ada74a43f6/TP_KV.png Work - Samsung Social | content strategy, social strategy, writing, concepting Driving to the partnership landing page was the strategic goal — so the fun, frolicking payoff had to be there once the social CTAs did their thing https://images.squarespace-cdn.com/content/v1/60feeb1960faff6b3f4342e9/d3de63d5-b7e9-4981-8468-7bc5f6a8290e/TP_Pin_4.png Work - Samsung Social | content strategy, social strategy, writing, concepting Behind the scenes, content strategy and copy executions delivered a consistent omnichannel push that cleared the air and concentrated the clicks